Research Article
Effect of Resources on Competitive Strategies Through Unique Capability in Chicken Distributor Companies in Dki Jakarta Province
@INPROCEEDINGS{10.4108/eai.17-7-2019.2302897, author={Siti Mariam and Abdul Haeba Ramli}, title={Effect of Resources on Competitive Strategies Through Unique Capability in Chicken Distributor Companies in Dki Jakarta Province}, proceedings={Proceedings of the 1st International Conference on Science and Technology in Administration and Management Information, ICSTIAMI 2019, 17-18 July 2019, Jakarta, Indonesia}, publisher={EAI}, proceedings_a={ICSTIAMI}, year={2021}, month={1}, keywords={competitive strategy unique capability resources and chicken distribution company}, doi={10.4108/eai.17-7-2019.2302897} }- Siti Mariam
Abdul Haeba Ramli
Year: 2021
Effect of Resources on Competitive Strategies Through Unique Capability in Chicken Distributor Companies in Dki Jakarta Province
ICSTIAMI
EAI
DOI: 10.4108/eai.17-7-2019.2302897
Abstract
The competitive strategy in the chicken distribution company in Jakarta indicates low resources and unique capability. The purpose of this study is to determine the effect of low resources and unique capability to competitive strategy. Quantitative methods are used in this study. Population is the employees of the chicken distribution company in Jakarta with more than 2.000 people. Sampling technique used is purposive sampling with the number of samples of 104 people. Data collection technique uses questionnaires and regression analysis. Finding on the research results shows that there are positive and significant influence of resources on unique capability and positive and significant influence of resources on competitive strategy, positive but not significant influence of unique capability on competitive strategy and also the influence of company resources on unique capability to competitive strategy.