Halal Tourism Management And Development Strategy Based on Qanun Number 8 The Year 2013

Sugiharto, Sugiharto and Lubis, Darwin Parlaungan and Pinem, Mbina and Arent, Ease and Fadhira, Cut (2021) Halal Tourism Management And Development Strategy Based on Qanun Number 8 The Year 2013. In: ICIESC 2021, 31 August 2021, Medan, North Sumatera Province, Indonesia.

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The sector that can increase employment and current economic growth is tourism. The city of Sabang is one of the tourist destinations that present natural and social beauty. In the development of the town of Sabang in the province of Aceh, which is known as the Veranda of Mecca. As the Veranda of Mecca in Aceh, in managing the tourism development of Sabang, it applies the concept of halal tourism. High tourist interest in halal tourism is in line with the increase in Middle Eastern tourists to Kota Sabang. This study focuses on the management and development strategy of halal tourism in Kota Sabang. The method used to determine the development strategy is a SWOT analysis by analyzing the opportunities and threats using the EFAS analysis matrix. The research locations were in 25 tourist destinations with 130 tourists and 30 business people, 50 local people, and five from the tourism office. The results showed that the total weighted value of the EFAS matrix had an opportunity and threat value of 2.187 and 0.54. The data shows that the position on the SWOT diagram is in Quadrant I, which means it has possibilities and strengths.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: halal tourism swot analysis sabang aceh
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: EAI Editor IV
Date Deposited: 12 Jan 2022 10:44
Last Modified: 12 Jan 2022 10:44
URI: https://eprints.eudl.eu/id/eprint/9300

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