Customer Satisfaction on Online Shopping at Covid-19 Pandemic in Medan

Siallagan, Sahala (2021) Customer Satisfaction on Online Shopping at Covid-19 Pandemic in Medan. In: ICIESC 2021, 31 August 2021, Medan, North Sumatera Province, Indonesia.

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The Corona-19 Pandemic, greatly affected the socio-economic of the community by restrictions on daily activities. Restrictions, such as social distancing, physical distancing makes the economic situation more difficult. This situation has resulted in a reduction of workforce and even layoffs in many sectors. Due to the daily needs, many people have to do trading by relying on information technology (IT), namely trading online.This study aims to describe the customer satisfaction on online shopping during the Corona-19 Pandemic. Doubtedly many online sellers have sprung up by perforce due to increasingly difficult economic conditions, which are believed to have neither managerial capabilities nor satisfactory service.The population of this study is the students at the universities in Medan. Judgment sampling was used in this research. The type of research is a qualitative descriptive study to describe. The results of the study indicates that customer satisfaction in low category.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: customer satisfaction online shopping covid-19
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: EAI Editor IV
Date Deposited: 12 Jan 2022 10:46
Last Modified: 12 Jan 2022 10:46

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