Analysis, Design, and Implementation of CRM Information System on MSME: Case Study on VCO Ainun, Benan Island

Kusasi, Firmansyah and Pratiwi, Risdy Absari Indah and Jintar, Catri (2021) Analysis, Design, and Implementation of CRM Information System on MSME: Case Study on VCO Ainun, Benan Island. In: MEBIC 2021, 24-25 September 2021, Tanjungpinang City, Riau Islands Province, Indonesia.

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Abstract

To develop a business, synergy is needed between policies, production processes, and business strategies, which are carried out to maintain customer loyalty. In this case, CRM (customer relationship management) is one of managing company relationships with customers. The CRM method is used to drive a customer from being a prospect to becoming a loyal customer. Nowadays, CRM uses information technology to manage the customers' relationship with a personal touch to attach to the company's products. Customer management is also a significant concern for MSMEs (Micro, Small, & Medium Enterprises) managers. With today's competitive business conditions, it is essential to retain customers and form customer loyalty. This study tries to develop a web-based CRM Information System application that adapts to the business needs of MSMEs by using a localization approach to make it easier for users. The features contained in this CRM Information System will automatisms in implementing their customer relationship management so that they can maintain their customers and as a means to obtain broader new markets. This case study aims to design a web-based CRM system for Ainun VCO MSMEs located on Benan Island.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: crm information system micro small medium enterprise
Subjects: H Social Sciences > HF Commerce
Depositing User: EAI Editor IV
Date Deposited: 12 Jan 2022 11:41
Last Modified: 12 Jan 2022 11:41
URI: https://eprints.eudl.eu/id/eprint/9671

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