Research Article
A study on Customer Satisfaction of Public Sector Bank’s Mobile Application with reference to Coimbatore City
@INPROCEEDINGS{10.4108/eai.7-12-2021.2314740, author={V. Santhi}, title={A study on Customer Satisfaction of Public Sector Bank’s Mobile Application with reference to Coimbatore City}, proceedings={Proceedings of the First International Conference on Combinatorial and Optimization, ICCAP 2021, December 7-8 2021, Chennai, India}, publisher={EAI}, proceedings_a={ICCAP}, year={2021}, month={12}, keywords={mobile banking mobile application google pay e-banking}, doi={10.4108/eai.7-12-2021.2314740} }- V. Santhi
Year: 2021
A study on Customer Satisfaction of Public Sector Bank’s Mobile Application with reference to Coimbatore City
ICCAP
EAI
DOI: 10.4108/eai.7-12-2021.2314740
Abstract
Technological advancement helps the people to reach their task from home with less cost. People from the entire field may use this advancement, network service providers and device much support for it. Now 4G network provides more speed and the mobile handset also more speed and storage, it all support the technological advancement. Convenient sampling method to collect data. Researcher had google sheet for data collection, shared the link after had discussion with the sample respondents. Google sheet linked shared only with the individuals with confirmation, not shared in any WhatsApp group. Twenty-five questionnaires were printed and distributed directly the respondents and two hundred digital questionnaires distributed through WhatsApp. Out of that 23 hard questionnaire and out of two hundred digital questionnaires, 194 were filled by the sample respondents. Bank’s mobile application is convenient to maintain the credit card outstanding and payment details. The satisfaction of bankers’ mobile application is only medium level. Banks may conduct more study periodically to measure the level of utilization and satisfaction to improve the mobile application and satisfy their customers.